Google’s Search Technology Explained

Google’s search technology is developing and becoming more efficient with every passing day.  In hopes of providing the best sorting services on the internet, Google has developed a very specific search algorithm.

Google’s search algorithm reads the content of a website almost instantly, and gathers together a listing of relevant results for web users in under a second.  Naturally, site designers regularly seek out more and more information regarding the manner in which Google’s algorithm sorts the information it reads to more thoroughly optimize their content.

For those who are new to the concept of search technology, there are a few basic noteworthy points to understand.  Check out a brief overview aimed towards a better understanding of Google’s search technology.

Image Source: Pixabay

Optimizing for ranking

Ranking higher in the SERPs (Search Engine Results Pages) will place your website’s content in sight of thousands of web users, but how exactly are the SERPs determined?  When an individual searches a specific term or phrase, Google’s algorithm seeks out site destinations that include those terms.

If you want to learn how to optimize your spot in the SERPs, you need to invest time and research in Search Engine Optimization (or SEO).  SEO concepts will take the fear of a complicated algorithm, and turn you into a confident designer.

Direction in content

The content of your business website is what identifies it as an authority on a certain realm of information.  For example, you wouldn’t build a website for a cake shop that centers around the art of building a fire.

It simply doesn’t correlate, and Google’s algorithm is designed to seek out coalescence.  Don’t try to draw in hits by posting blog posts about popular Hollywood gossip if you’re running a platform for cake sales.  It’s cheating, and Google is smarter than that.

Spread your digital wings

To draw more attention from Google’s search engine, you will need to spread your website’s digital wings.  Building an intricate web of backlinks to your website’s content shows that there are several people who trust the information you provide.

Google considers that a good mark, and will reward such activity with a higher ranking in the SERPs.  Research the benefit of building backlinks, and learn how to become proficient at doing so.

Invest in your domain authority

Your domain authority rating is directly related to your website’s ability to rank on the first page of the SERPs.  When you boost your DA rating, you’re on your way up.

Domain authority ratings were introduced to designers by the SEO master website Moz.  Research how to optimize your domain authority rating, and take the necessary steps towards success today.